Saturday, February 23

Evaluation: Question 3

What kind of media institution might distribute your media
product and why?

Bauer Verlagsgruppe logo2.svgBauer Media Group
Bauer Media Group is a multinational media company headquartered in Hamburg, Germany which operates in 15 countries worldwide. Since the company was founded in 1875, it has been privately owned and under management by the Bauer family. It was formerly called Heinrich Bauer Verlag KG, abbreviated to HBV and usually shortened to H. Bauer.

I think that this company would be good to distribute to my music magazine because they own over eighty media brands which cover a broad spectrum of interests, such as heat, GRAZIA, closer, FHM, MATCH and 4music.

They also cover music magazines with similar genres to mine including Q Magazine and Kerrang!

Bauer Media Group are hugely successful with a worldwide magazine circulation amounts to 38 million magazines per week.

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